{"id":1503,"date":"2024-08-23T14:01:13","date_gmt":"2024-08-23T14:01:13","guid":{"rendered":"https:\/\/www.thebrandtale.com\/?p=1503"},"modified":"2025-01-09T11:05:14","modified_gmt":"2025-01-09T11:05:14","slug":"zasto-mnogi-brendovi-rade-sustainability-rebranding","status":"publish","type":"post","link":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/","title":{"rendered":"Why are many brands rebranding for sustainability?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1503\" class=\"elementor elementor-1503\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e556c58 e-flex e-con-boxed e-con e-parent\" data-id=\"e556c58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458d7a0 elementor-widget elementor-widget-heading\" data-id=\"458d7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0160to je rebrendiranje u cilju odr\u017eivosti?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab3149 elementor-widget elementor-widget-text-editor\" data-id=\"0ab3149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Rebrendiranje u cilju odr\u017eivosti<\/strong><\/h3><p><em><strong>(eng.<\/strong> <strong>sustainability rebranding)<\/strong><\/em> je proces u kojem tvrtka mijenja ili prilago\u0111ava svoj brend kako bi istaknula svoju posve\u0107enost ekolo\u0161ki prihvatljivim praksama, dru\u0161tvenoj odgovornosti i odr\u017eivom poslovanju. Ovaj oblik rebrendiranja ne odnosi se samo na vizualni identitet brenda (kao \u0161to su logo, boje i dizajn), ve\u0107 uklju\u010duje i promjene u samim poslovnim praksama, proizvodima i komunikaciji s potro\u0161a\u010dima.<\/p><h3><strong>Glavne zna\u010dajke rebrendiranja u cilju odr\u017eivosti:<\/strong><\/h3><h5><strong>Ekolo\u0161ki prihvatljivi proizvodi i usluge:<\/strong><\/h5><p>Tvrtka mo\u017ee promijeniti ili prilagoditi svoje proizvode i usluge kako bi bili ekolo\u0161ki odr\u017eiviji, koriste\u0107i, primjerice, reciklirane materijale, smanjuju\u0107i potro\u0161nju energije ili minimiziraju\u0107i otpad.<\/p><h5><strong>Transparentnost i komunikacija:<\/strong><\/h5><p>Brendovi \u010desto po\u010dinju komunicirati svoje napore prema odr\u017eivosti kroz kampanje koje informiraju potro\u0161a\u010de o njihovim inicijativama, poput smanjenja uglji\u010dnog otiska, eti\u010dkog poslovanja i odgovornog upravljanja resursima.<\/p><h5><strong>Promjena vizualnog identiteta:<\/strong><\/h5><p>Kako bi reflektirali svoju novu misiju, tvrtke mogu mijenjati svoj logo, boje i druge vizualne elemente kako bi stvorile dojam ekolo\u0161ke svijesti i odr\u017eivosti.<\/p><h5><strong>Odr\u017eive poslovne prakse:<\/strong><\/h5><p>Rebrendiranje uklju\u010duje i promjene u poslovanju, poput uvo\u0111enja odr\u017eivih lanaca opskrbe, smanjenja emisija CO2, kori\u0161tenja obnovljivih izvora energije te implementacije principa kru\u017ene ekonomije.<\/p><h5><strong>Etika i dru\u0161tvena odgovornost:<\/strong><\/h5><p>Osim ekolo\u0161kih aspekata, odr\u017eivo rebrendiranje \u010desto uklju\u010duje i nagla\u0161avanje dru\u0161tvene odgovornosti, \u0161to mo\u017ee uklju\u010divati pravedno postupanje prema radnicima, podr\u0161ku lokalnim zajednicama ili doprinos humanitarnim projektima.<\/p><p>Rebrendiranje u cilju odr\u017eivosti poma\u017ee tvrtkama da se prilagode rastu\u0107im zahtjevima tr\u017ei\u0161ta za ekolo\u0161ki i dru\u0161tveno odgovornim proizvodima, \u0161to mo\u017ee pove\u0107ati povjerenje potro\u0161a\u010da, privu\u0107i nove kupce i diferencirati brend u odnosu na konkurenciju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00190ff elementor-widget elementor-widget-heading\" data-id=\"00190ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Za\u0161to mnogi brendovi rade sustainability rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef9abac e-flex e-con-boxed e-con e-parent\" data-id=\"ef9abac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aecf93 elementor-widget elementor-widget-text-editor\" data-id=\"5aecf93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu:<\/p><h4>Pritisak potro\u0161a\u010da:<\/h4><p>Potro\u0161a\u010di postaju sve svjesniji ekolo\u0161kih problema i tra\u017ee proizvode i usluge koje su ekolo\u0161ki prihvatljive. Spremni su platiti vi\u0161e za brendove koji pokazuju jasnu posve\u0107enost odr\u017eivosti. Zbog toga brendovi moraju prilagoditi svoje poslovne modele kako bi zadr\u017eali konkurentnost.<\/p><h5>Zakonski okvir i regulative:<\/h5><p>U mnogim zemljama uvode se stro\u017ei zakoni i regulative koje obvezuju tvrtke da smanje svoj utjecaj na okoli\u0161. Rebrendiranje koje nagla\u0161ava odr\u017eivost \u010desto je dio napora tvrtki da se usklade s tim zakonskim zahtjevima.<\/p><h5>Korporativna dru\u0161tvena odgovornost:<\/h5><p>Sve vi\u0161e tvrtki prepoznaje svoju odgovornost prema dru\u0161tvu i okoli\u0161u. Integracija odr\u017eivih praksi postaje sredi\u0161nji dio njihove misije i vrijednosti. Rebrendiranje poma\u017ee u komunikaciji te promjene \u0161iroj javnosti, isti\u010du\u0107i brend kao lidera u odr\u017eivosti.<\/p><h5>Konkurentska prednost i inovacije:<\/h5><p>Brendovi koji uspje\u0161no pozicioniraju odr\u017eivost kao klju\u010dni element svojih proizvoda i usluga mogu privu\u0107i nove kupce i zadr\u017eati lojalnost postoje\u0107ih. Rebrendiranje \u010desto prati inovacije koje smanjuju negativan utjecaj na okoli\u0161 i \u010dine proizvode privla\u010dnijima ekolo\u0161ki osvije\u0161tenim potro\u0161a\u010dima.<\/p><h5>Financijske prednosti:<\/h5><p>Odr\u017eivost mo\u017ee dovesti do smanjenja tro\u0161kova kroz efikasnije kori\u0161tenje resursa, smanjenje otpada i ni\u017ee operativne tro\u0161kove. Brendovi koji rebrendiraju u smjeru odr\u017eivosti mogu pobolj\u0161ati percepciju kod investitora i dioni\u010dara.<\/p><h5>Privla\u010denje i zadr\u017eavanje talenata:<\/h5><p>Mlade generacije zaposlenika preferiraju raditi za tvrtke koje su dru\u0161tveno odgovorne i fokusirane na odr\u017eivost. Rebrendiranje mo\u017ee pomo\u0107i tvrtkama da privuku i zadr\u017ee talentirane ljude koji dijele te vrijednosti.<\/p><p>Sustainability rebranding nije samo marketin\u0161ki alat, ve\u0107 strate\u0161ka odluka koja brendovima omogu\u0107ava dugoro\u010dni uspjeh i odr\u017eiv rast u sve zahtjevnijem globalnom tr\u017ei\u0161tu. U svijetu gdje su ekolo\u0161ka svijest i dru\u0161tvena odgovornost u porastu, brendovi koji se prilago\u0111avaju ovim trendovima posti\u017eu ve\u0107u lojalnost kupaca i op\u0107enito ve\u0107i uspjeh u poslovanju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.","protected":false},"author":1,"featured_media":1507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[58,56,59,57,55,53],"class_list":["post-1503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebrendiranje-za-odrzivost","tag-ekoloska-odrzivost","tag-greenwashing","tag-katarina-stimac-tomic","tag-konzultant-za-sustainability-rebrending","tag-rebrendiranje-za-odrzivost","tag-sustainability-rebrending"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Katarina Stimac Tomic\"\/>\n\t<meta name=\"google-site-verification\" content=\"J-HkmGMnJn-4MOWrnY48cKXc58rwpCUP9Fxk1bDmi5Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Brand Tale - Small business, big story\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale\" \/>\n\t\t<meta property=\"og:description\" content=\"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-08-23T14:01:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-09T11:05:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#blogposting\",\"name\":\"Za\\u0161to se mnogi brendovi rebrendiraju u cilju odr\\u017eivosti? - The Brand Tale\",\"headline\":\"Za\\u0161to se mnogi brendovi rebrendiraju u cilju odr\\u017eivosti?\",\"author\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/author\\\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/rebrendiranje_za_odrzivost.png\",\"width\":1000,\"height\":600,\"caption\":\"rebrendiranje_za_odrz\\u030civost\"},\"datePublished\":\"2024-08-23T14:01:13+00:00\",\"dateModified\":\"2025-01-09T11:05:14+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#webpage\"},\"articleSection\":\"Rebrendiranje za odr\\u017eivost, ekolo\\u0161ka odr\\u017eivost, greenwashing, katarina \\u0161timac tomi\\u0107, konzultant za sustainability rebrending, rebrendiranje za odr\\u017eivost, sustainability rebrending\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/category\\\/rebrendiranje-za-odrzivost\\\/#listItem\",\"name\":\"Rebrendiranje za odr\\u017eivost\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/category\\\/rebrendiranje-za-odrzivost\\\/#listItem\",\"position\":2,\"name\":\"Rebrendiranje za odr\\u017eivost\",\"item\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/category\\\/rebrendiranje-za-odrzivost\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#listItem\",\"name\":\"Za\\u0161to se mnogi brendovi rebrendiraju u cilju odr\\u017eivosti?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#listItem\",\"position\":3,\"name\":\"Za\\u0161to se mnogi brendovi rebrendiraju u cilju odr\\u017eivosti?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/category\\\/rebrendiranje-za-odrzivost\\\/#listItem\",\"name\":\"Rebrendiranje za odr\\u017eivost\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/#organization\",\"name\":\"The Brand Tale\",\"description\":\"Small business, big story\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/cropped-website_logo_transparent_background-2.png\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#organizationLogo\",\"width\":355,\"height\":248,\"caption\":\"the_brand_tale_logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/author\\\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\\\/#author\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/author\\\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\\\/\",\"name\":\"Katarina Stimac Tomic\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#webpage\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/\",\"name\":\"Za\\u0161to se mnogi brendovi rebrendiraju u cilju odr\\u017eivosti? - The Brand Tale\",\"description\":\"Sve vi\\u0161e brendova se odlu\\u010duje za sustainability rebranding (rebrendiranje u cilju odr\\u017eivosti) iz nekoliko klju\\u010dnih razloga koji im poma\\u017eu da ostanu konkurentni i relevantni na tr\\u017ei\\u0161tu.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/author\\\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/author\\\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/rebrendiranje_za_odrzivost.png\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#mainImage\",\"width\":1000,\"height\":600,\"caption\":\"rebrendiranje_za_odrz\\u030civost\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/zasto-mnogi-brendovi-rade-sustainability-rebranding\\\/#mainImage\"},\"datePublished\":\"2024-08-23T14:01:13+00:00\",\"dateModified\":\"2025-01-09T11:05:14+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/\",\"name\":\"The Brand Tale\",\"description\":\"Small business, big story\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thebrandtale.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale","description":"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.","canonical_url":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"J-HkmGMnJn-4MOWrnY48cKXc58rwpCUP9Fxk1bDmi5Y","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#blogposting","name":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale","headline":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti?","author":{"@id":"https:\/\/www.thebrandtale.com\/en\/author\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\/#author"},"publisher":{"@id":"https:\/\/www.thebrandtale.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/08\/rebrendiranje_za_odrzivost.png","width":1000,"height":600,"caption":"rebrendiranje_za_odrz\u030civost"},"datePublished":"2024-08-23T14:01:13+00:00","dateModified":"2025-01-09T11:05:14+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#webpage"},"isPartOf":{"@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#webpage"},"articleSection":"Rebrendiranje za odr\u017eivost, ekolo\u0161ka odr\u017eivost, greenwashing, katarina \u0161timac tomi\u0107, konzultant za sustainability rebrending, rebrendiranje za odr\u017eivost, sustainability rebrending"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en#listItem","position":1,"name":"Home","item":"https:\/\/www.thebrandtale.com\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en\/category\/rebrendiranje-za-odrzivost\/#listItem","name":"Rebrendiranje za odr\u017eivost"}},{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en\/category\/rebrendiranje-za-odrzivost\/#listItem","position":2,"name":"Rebrendiranje za odr\u017eivost","item":"https:\/\/www.thebrandtale.com\/en\/category\/rebrendiranje-za-odrzivost\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#listItem","name":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#listItem","position":3,"name":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti?","previousItem":{"@type":"ListItem","@id":"https:\/\/www.thebrandtale.com\/en\/category\/rebrendiranje-za-odrzivost\/#listItem","name":"Rebrendiranje za odr\u017eivost"}}]},{"@type":"Organization","@id":"https:\/\/www.thebrandtale.com\/en\/#organization","name":"The Brand Tale","description":"Small business, big story","url":"https:\/\/www.thebrandtale.com\/en\/","logo":{"@type":"ImageObject","url":"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#organizationLogo","width":355,"height":248,"caption":"the_brand_tale_logo"},"image":{"@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/www.thebrandtale.com\/en\/author\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\/#author","url":"https:\/\/www.thebrandtale.com\/en\/author\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\/","name":"Katarina Stimac Tomic"},{"@type":"WebPage","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#webpage","url":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/","name":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale","description":"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.thebrandtale.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#breadcrumblist"},"author":{"@id":"https:\/\/www.thebrandtale.com\/en\/author\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\/#author"},"creator":{"@id":"https:\/\/www.thebrandtale.com\/en\/author\/admin-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2--2\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/08\/rebrendiranje_za_odrzivost.png","@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#mainImage","width":1000,"height":600,"caption":"rebrendiranje_za_odrz\u030civost"},"primaryImageOfPage":{"@id":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/#mainImage"},"datePublished":"2024-08-23T14:01:13+00:00","dateModified":"2025-01-09T11:05:14+00:00"},{"@type":"WebSite","@id":"https:\/\/www.thebrandtale.com\/en\/#website","url":"https:\/\/www.thebrandtale.com\/en\/","name":"The Brand Tale","description":"Small business, big story","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.thebrandtale.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"The Brand Tale - Small business, big story","og:type":"article","og:title":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale","og:description":"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.","og:url":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/","og:image":"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png","og:image:secure_url":"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png","article:published_time":"2024-08-23T14:01:13+00:00","article:modified_time":"2025-01-09T11:05:14+00:00","twitter:card":"summary_large_image","twitter:title":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti? - The Brand Tale","twitter:description":"Sve vi\u0161e brendova se odlu\u010duje za sustainability rebranding (rebrendiranje u cilju odr\u017eivosti) iz nekoliko klju\u010dnih razloga koji im poma\u017eu da ostanu konkurentni i relevantni na tr\u017ei\u0161tu.","twitter:image":"https:\/\/www.thebrandtale.com\/wp-content\/uploads\/2024\/03\/cropped-website_logo_transparent_background-2.png"},"aioseo_meta_data":{"post_id":"1503","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"Za\u0161to mnogi brendovi rade sustainability rebranding?","score":53,"analysis":{"keyphraseInTitle":{"score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":7},"keyphraseInURL":{"score":5,"maxScore":5,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-08-23 14:01:14","updated":"2025-06-04 09:49:05","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.thebrandtale.com\/en\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.thebrandtale.com\/en\/category\/rebrendiranje-za-odrzivost\/\" title=\"Rebrendiranje za odr\u017eivost\">Rebrendiranje za odr\u017eivost<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tZa\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.thebrandtale.com\/en"},{"label":"Rebrendiranje za odr\u017eivost","link":"https:\/\/www.thebrandtale.com\/en\/category\/rebrendiranje-za-odrzivost\/"},{"label":"Za\u0161to se mnogi brendovi rebrendiraju u cilju odr\u017eivosti?","link":"https:\/\/www.thebrandtale.com\/en\/zasto-mnogi-brendovi-rade-sustainability-rebranding\/"}],"_links":{"self":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts\/1503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/comments?post=1503"}],"version-history":[{"count":9,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts\/1503\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts\/1503\/revisions\/1514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/media\/1507"}],"wp:attachment":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/media?parent=1503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/categories?post=1503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/tags?post=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}