{"id":1898,"date":"2024-08-24T18:35:53","date_gmt":"2024-08-24T18:35:53","guid":{"rendered":"https:\/\/www.thebrandtale.com\/?p=1898"},"modified":"2024-08-24T19:32:13","modified_gmt":"2024-08-24T19:32:13","slug":"koje-materijale-treba-pripremiti-za-izradu-web-stranice","status":"publish","type":"post","link":"https:\/\/www.thebrandtale.com\/en\/koje-materijale-treba-pripremiti-za-izradu-web-stranice\/","title":{"rendered":"What materials should be prepared to create a website?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1898\" class=\"elementor elementor-1898\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c578e e-flex e-con-boxed e-con e-parent\" data-id=\"a5c578e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d33c521 elementor-widget elementor-widget-text-editor\" data-id=\"d33c521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>U dana\u0161nje digitalno doba, izrada web stranice sa web shopom postala je klju\u010dna za uspjeh bilo kojeg poslovanja. Bez obzira na to prodajete li fizi\u010dke proizvode, digitalne proizvode ili usluge, imati dobar web shop mo\u017ee zna\u010dajno pove\u0107ati va\u0161e prihode. U ovom blog postu razmotrit \u0107emo sve \u0161to je potrebno pripremiti za izradu web stranice sa web shopom, od planiranja do lansiranja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4871b elementor-widget elementor-widget-heading\" data-id=\"3d4871b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Definirajte svoju ni\u0161u i ciljnu publiku<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b604ff elementor-widget elementor-widget-text-editor\" data-id=\"4b604ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prvo i najva\u017enije, trebate to\u010dno definirati \u0161to \u0107ete prodavati i tko \u0107e biti va\u0161a ciljana publika. Istra\u017eite tr\u017ei\u0161te i konkurenciju kako biste razumjeli potrebe svojih kupaca. Ovo \u0107e vam pomo\u0107i ne samo pri odabiru proizvoda, ve\u0107 i pri kreiranju sadr\u017eaja i marketin\u0161ke strategije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6f374 elementor-widget elementor-widget-heading\" data-id=\"2d6f374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Odaberite pravu platformu za web shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bc113 elementor-widget elementor-widget-text-editor\" data-id=\"a1bc113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Postoji mnogo platformi za izradu web shopova, a odabir prave mo\u017ee zna\u010dajno utjecati na uspje\u0161nost va\u0161e online trgovine. Neke od najpopularnijih platformi uklju\u010duju:<\/p><p><strong>Shopify<\/strong>: Idealna za sve veli\u010dine poduze\u0107a, pru\u017ea jednostavno kori\u0161tenje i mnoge opcije prilagodbe.<\/p><p><strong>WooCommerce<\/strong>: Plugin za WordPress koji omogu\u0107ava veliku fleksibilnost i prilagodbu.<\/p><p><strong>Magento<\/strong>: Idealna za velike trgovine s \u0161irokom paletom proizvoda, no zahtijeva vi\u0161e tehni\u010dkog znanja.<\/p><p>Odabir platforme ovisit \u0107e o va\u0161im potrebama, bud\u017eetu i razini tehni\u010dkog znanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764c438 elementor-widget elementor-widget-heading\" data-id=\"764c438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Planirajte arhitekturu web stranice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c75a4 elementor-widget elementor-widget-text-editor\" data-id=\"65c75a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planiranje strukture web stranice je klju\u010dno za korisni\u010dko iskustvo. Razmislite o glavnim kategorijama proizvoda, stranicama (npr. O nama, Kontakt, Naj\u010de\u0161\u0107a pitanja) i na\u010dinu navigacije. Dobar raspored stranica olak\u0161ava korisnicima pronala\u017eenje informacija i proizvoda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d4aa elementor-widget elementor-widget-heading\" data-id=\"230d4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Odaberite domenu i hosting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884c8b3 elementor-widget elementor-widget-text-editor\" data-id=\"884c8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Odabir domene je va\u017ean korak u izradi web stranice. Trebala bi biti kratka, pamtljiva i relevantna za va\u0161u ni\u0161u. Obratite pozornost i na SEO. Kada odaberete domenu, odaberite i hosting provajdera koji \u0107e podr\u017eati va\u0161 web shop. Uvjerite se da odabrani hosting nudi dobru brzinu, sigurnost i korisni\u010dku podr\u0161ku. Bolje je da je va\u0161 hosting provider iz dr\u017eave u kojoj ste i sami. Tako\u0111er, ako \u0107ete sami raditi na stranici, da ima odli\u010dnu podr\u0161ku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7639243 elementor-widget elementor-widget-heading\" data-id=\"7639243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Dizajn i user experience (UX) \/ korisni\u010dko iskustvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6520eb7 elementor-widget elementor-widget-text-editor\" data-id=\"6520eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dizajn va\u0161e web stranice treba biti privla\u010dan i intuitivan. Razmislite o boji, fontovima i op\u0107em izgledu stranice. UX je klju\u010dan za zadr\u017eavanje posjetitelja; olak\u0161ajte im navigaciju, pretragu i kupovinu. Tako\u0111er, va\u017eno je da dizajn bude responzivan kako bi va\u0161a stranica bila optimizirana za mobilne ure\u0111aje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc63e28 elementor-widget elementor-widget-heading\" data-id=\"bc63e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Pripremite sadr\u017eaj<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41aca1a elementor-widget elementor-widget-text-editor\" data-id=\"41aca1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sadr\u017eaj je kako ka\u017eu <strong><em>kralj<\/em><\/strong> kada je u pitanju SEO i anga\u017eman korisnika.<\/p><p>Razmislite o:<\/p><p><strong>Opisima proizvoda<\/strong>: Jasan i detaljan opis s atraktivnim slikama.<\/p><p><strong>Blogu<\/strong>: Redovito objavljivanje korisnih informacija mo\u017ee pobolj\u0161ati SEO i privu\u0107i posjetitelje. Ne izbjegavajte duge, stru\u010dne \u010dlanke, samo ih pravilno formatirajte za SEO.<\/p><p><strong>Meta opisima<\/strong>: Svaka stranica treba imati optimizirane meta opise za bolju vidljivost na pretra\u017eiva\u010dima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e12032 elementor-widget elementor-widget-heading\" data-id=\"4e12032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Postavite metode pla\u0107anja i dostave (za fizi\u010dke proizvode)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f3b46 elementor-widget elementor-widget-text-editor\" data-id=\"e0f3b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Postavite opcije pla\u0107anja i dostave. Omogu\u0107ite razli\u010dite metode pla\u0107anja (kartice, PayPal, Stripe (servis za procesiranje kartica, bankovne transfere i\/ili pouze\u0107e koje je popularno na Balkanu) kako biste zadovoljili razli\u010dite kupce.<\/p><p>Tako\u0111er, postavite jasne informacije u naj\u010de\u0161\u0107im pitanjima o dostavnim opcijama, tro\u0161kovima i rokovima isporuke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8d874 elementor-widget elementor-widget-heading\" data-id=\"7b8d874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. SEO optimizacija<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2592252 elementor-widget elementor-widget-text-editor\" data-id=\"2592252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimizacija za pretra\u017eiva\u010de (SEO) klju\u010dna je za privla\u010denje posjetitelja na va\u0161 web shop.<\/p><p>Klju\u010dni elementi SEO optimizacije uklju\u010duju:<\/p><p><strong>Klju\u010dne rije\u010di<\/strong>: Istra\u017eite relevantne klju\u010dne rije\u010di za va\u0161u ni\u0161u i implementirajte ih u sadr\u017eaju, naslovima i meta opisima.<\/p><p><strong>Interni i vanjski linkovi<\/strong>: Uklju\u010dite interne linkove koji vode do drugih relevantnih stranica unutar va\u0161eg web shopa, kao i vanjske linkove koji upu\u0107uju na relevantne i profesionalne izvore.<\/p><p><strong>Brzina u\u010ditavanja stranice<\/strong>: Optimizirajte slike i upotrijebite dobar hosting kako biste osigurali brze u\u010ditavanje stranica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ae150 elementor-widget elementor-widget-heading\" data-id=\"b6ae150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Testiranje i lansiranje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3b58f elementor-widget elementor-widget-text-editor\" data-id=\"6f3b58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prije slu\u017ebenog lansiranja, testirajte svoj web shop. Provjerite da li su svi linkovi funkcionalni, proizvodi ispravno prikazani, a metode pla\u0107anja funkcioniraju. Uz to, testirajte stranicu na razli\u010ditim ure\u0111ajima i preglednicima kako biste osigurali da je iskustvo dosljedno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3bb9a elementor-widget elementor-widget-heading\" data-id=\"4f3bb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Marketin\u0161ka strategija<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c7d80 elementor-widget elementor-widget-text-editor\" data-id=\"d1c7d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nakon lansiranja, potrebno je promovirati svoj web shop. Razmislite o kori\u0161tenju dru\u0161tvenih mre\u017ea, e-mail marketinga, PPC ogla\u0161avanja i SEO strategija za privla\u010denje kupaca i pove\u0107anje prodaje.<\/p><p>Mo\u017eete <a href=\"https:\/\/www.thebrandtale.com\/en\/usluge-2\/\">OVDJE<\/a> istra\u017eiti usluge koje nudim, izrada web stranice i marketing strategija su jedne od njih.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2280ed5 elementor-widget elementor-widget-text-editor\" data-id=\"2280ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za izrada web stranice sa web shopom je potrebna pa\u017eljiva priprema. Prate\u0107i ove korake, postavit \u0107ete dobru osnovu za uspje\u0161nu online trgovinu.<\/p><p>Imajte na umu da je va\u017eno tehni\u010dki i sigurnosno odr\u017eavati web stranicu na dnevnoj bazi, uz to, va\u017eno je pratiti analitiku web stranice i prilago\u0111avati se promjenama na tr\u017ei\u0161tu.<\/p><p><a href=\"https:\/\/www.thebrandtale.com\/en\/kontakt\/\">Javite mi se s povjerenjem<\/a> za izradu Va\u0161eg web shopa i marketin\u0161ke strategije!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"U dana\u0161nje digitalno doba, izrada web stranice sa web shopom postala je klju\u010dna za uspjeh bilo kojeg poslovanja. Bez obzira na to prodajete li fizi\u010dke proizvode, digitalne proizvode ili usluge, imati dobar web shop mo\u017ee zna\u010dajno pove\u0107ati va\u0161e prihode.","protected":false},"author":1,"featured_media":1899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,1],"tags":[92,91,90],"class_list":["post-1898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izrada-web-stranice","category-svi-clanci","tag-izrada-web-shopa","tag-koje-materijale-treba-pripremiti-za-web","tag-sto-treba-pripremiti-za-izradu-web-stranice"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts\/1898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/comments?post=1898"}],"version-history":[{"count":7,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts\/1898\/revisions"}],"predecessor-version":[{"id":1906,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/posts\/1898\/revisions\/1906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/media?parent=1898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/categories?post=1898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandtale.com\/en\/wp-json\/wp\/v2\/tags?post=1898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}