REBRANDING FOR SUSTAINABILITY

Today’s consumers want to buy from companies that have a positive — or at least neutral — impact on the environment. Research shows a decline in profits among those that fail to make the necessary changes for environmental protection. I help businesses rebrand for sustainability by creating long-term strategies that embed sustainability into the company’s DNA.

greenwashing

Što je greenwashing?

Greenwashing je pojam koji opisuje praksu u kojoj tvrtka ili organizacija lažno prikazuje svoje proizvode, usluge ili poslovne prakse kao ekološki prihvatljive ili održive, kako bi se stvorio dojam odgovornosti prema okolišu, dok su stvarne aktivnosti u tom pogledu minimalne ili nepostojeće.
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