Novosti - The Brand Tale

Je li AI siguran, isplativ i možete li mu vjerovati?

Prije nego uložite vrijeme u nove alate, tri pitanja zaslužuju iskren odgovor bez uljepšavanja — sigurnost podataka, stvarna isplativost i koliko smijete pustiti AI da

AI alati za mali biznis: konkretan vodič (i posebnosti za hrvatsko tržište)

Ne krećete od alata, nego od zadatka koji vam svaki tjedan jede vrijeme. Ali kad radite same ili u malom timu, vrijeme je najvrjednija valuta

Hoće li vam AI ukrasti posao? Mit koji svi ponavljaju — i zašto nije sasvim točan.

Svaki tjedan me netko pita hoće li AI zamijeniti nju ili njezine ljude. Pitanje je opravdano — ali odgovor koji kruži internetom je poluistina koja

Prodaja

How to overcome lower sales in January and February and remain profitable?

January and February are “cold” months for many online businesses. After the intensity and consumer “peak” of December, shoppers slow down: budgets are thinner, decisions are slower, and the focus often shifts to “recovery” and rational purchasing. While this is a normal seasonal pattern, it is not a reason for a decline in profitability.

Artificial Intelligence in a Billionaire’s World: How to position your business?

When we mention artificial intelligence today, the media usually highlights names like Elon Musk, Sam Altman, or Mark Zuckerberg. They are portrayed as visionaries who are shaping the future of the industry.

What is the EU Artificial Intelligence Act and why is it important for entrepreneurs?

The Artificial Intelligence Act (Regulation (EU) 2024/1689) is the first comprehensive legal framework for the regulation of artificial intelligence (AI). It seeks to ensure safety, the protection of fundamental rights

Marketing

How to easily schedule meetings with Google Calendar?

Tired of endless email exchanges trying to find a suitable meeting time? With the new “Appointment Schedule” feature, you can easily set your availability and let clients choose the time slot that works best for them.

WEB DEVELOPMENT

How to make a web shop profitable in 5 steps?

Developing a profitable web shop can be a challenging task, but with the right strategies, it is possible to increase sales and ensure long-term success. In this article I present five key ones.

ADVERTISING SMALL BUSINESS

How to smartly advertise a small business for Black Friday and Christmas without a big budget?

Small businesses can compete with big brands by focusing on personalized strategies, ones focused on your existing community of followers and the values you share with them.